Retirement Connection is a comprehensive website and guide designed for Boomers, Seniors, Caregivers and Providers to search more than 100+ topics of resources and services. Please contact us if you need additional copies of the print guide. They are available at no cost, and are the perfect resource for health fairs, workshops and your marketing packets.

Do you provide a service to those 50 & better? YES! You can add a FREE business listing.
Please note: the free listings do NOT include links ...
Use our contact page to submit info: Company Name, Addresss, Phone, Type of Service, and Wesite.

Want a Link to your website and email?
Our Internet programs with links start as low as $500 annually.
Learn more about our online programs - contact us via mktg@retirementconnection.com or call us at 1-800-296-6408. The best thing about our online program is ... your listing is live before you pay!

Planning your Marketing budget?

Our Advertising programs can be tailored to meet any budget and focused on a local or national market. Website advertising is an effective way to expand your brand recognition at an affordable rate. Some of the advertising programs are listed below, but please contact our Marketing Department to discuss your unique needs or to request a media kit.

Retirement Connection- A Complete Package

• Print advertisement
• Website Package with links
• Web Postings for events and special offers
• Networking opportunities
• Marketing and Graphics support
• ALL to a Targeted & Focused Market

All of the above is included with your set annual rate. Our staff is attentive and response to your needs and always willing to offer suggestions and support. We have provided ad copy for other publications, sales trainings, and found additional savings for our advertisers. More than advertising, we are an extension of your marketing department.
Download print ad specs    Upload your ad

Compare Apples to Apples

• Our marketing covers a full year. When comparing our guide to other publications- don't simply look at the cost of 1 ad in a newspaper. Look at "how much will it cost to run that ad for a year?"
• Our Guide hits a specific target market: 50 and older, adult children planning for themselves and assisting their parents. Look at who is reading the publication you advertise with, "Are the readers your target market- age, income, geographic area?"
• Our website guide hits a specific geographic area. If you need to target a specific city, why waste the distribution and marketing dollars on those that are not in your service area. "Are the readers within the geographic area you typically draw customers?"
• Our marketing includes print, web & community.
• We do not charge extra for website postings, marketing support, release parties, promotion on events calendar or newsletter. "Are these additional costs with other publications?'
• We are very involved with the community. We work closely with local Agencies on Aging & Disability, Parish Nurses, Case Managers, and other referral sources. We serve on professional boards and attend all network meetings. We feel it helps us be a better advocate and better informed. "Do you see the same in other media sources you work with?"

What makes our print guide different from others?

• Complete- we list EVERY licensed Home Health, In Home Care, Assisted Living, Residential Care, and Nursing Home in our area- making it more comprehensive for physicians and case managers
• Detailed- the guide include addresses for ALL housing communities, making the guide more valuable to readers and increasing our shelf life
• Focused - our distribution covers a focused geographic area; greater coverage in your backyard to best hit your potential customers.
• Comprehensive- the guide/website covers 100 topics of information to be a one stop resource.
• Digest size- compact and easy to carry, always on hand, great desk, car or phone reference
• Design- carefully designed with color selection and low glare paper for older eyes, color coded tabs and alphabetical listings for quick reference.

What makes our website different from others?

• This website is not only for the frail and elderly. We focus attention on all social, wellness and medical aspects of retirement and caregiving. This increases our return traffic and also providing exposure of products, programs and services to a larger audience.
• This website is designed for a focused market, preferring to research and purchase online without pop-up ads, without animated graphics, and with a slower rotation of banners; thus generating longer view time.
• Advertisement space has a clean design with an elegance that gives viewers a chance to learn about products, programs and services; then drill in deeper to read articles, profiles, send you an email, visit your website or request more information directly.
• This website does not require viewers to turn pages to view additional listings, the information is displayed in a running list.
• Advertisers promote their services with a 50 word commercial, contact informationb, logo or picture and a website link that is placed in a priority position above general listings for greater viewership. Advertisers also receive an attention-grabbing "bullet" to bring focus to their company name in the general alphabetical listings.

Referrals

• Retirement Connection is a directory of resources and services. We provide access to the information, but do not provide any direct services or products.
• Any requests for guidance or assistance are passed along to our network of advertisers and experts best equipped to meet the needs of each unique situation.
• We do not share request for information or referrals unless a match of services is made, and permission is given by the visitor.
• When a referral is needed, the visitors information is shared with a limited few that fit the need, area of service, or other criteria. This provides only qualified leads to our advertisers and better serves the customer.
• Most importantly, advertiser contact information is not hidden and visitors can contact you directly, by phone, email, website, or by using a direct contact request.

Please contact us if you need additional copies of the Guide. They are available at no cost, and are the perfect resource for health fairs, workshops and your marketing packets.

Did You Know...

Internet Use of the age 50 and better demographic

• Baby boomers make up the Web's largest constituency, accounting for 1/3 of the 195.3 million Web users in the US¹
• 94 million Americans are online on any given day, and 63% use a search engine²
• In 2008, 73.7% of those aged 50-64 and 34.1% of those 65 and above will use Internet³
• 74% of Seniors use the Internet to find health information⁶
• 42% of all travel industry purchases happen online⁴
• 92% of seniors shop online & 78% make online purchases⁶
• 30% more likely to purchase online than younger users⁶

Buying Power of the age 50 and better age demographic

• Account for an estimated $1 trillion+ in total expenditures in 2005⁵
• Own 65% of the net worth of all U.S. households⁵
• Provide over $90 billion in care giving services annually⁶
• Over 70% are willing to try new brands⁶
• Account for over 79% of all leisure travel spending⁶
• Dine out 4-5 times per week⁶

Sources:
¹Jupiter Research, ²Pew Internet and American Life Project, ³e Marketer, ⁴PhoCusWright, ⁵U.S. Consumer Expenditure Survey and FINDSVP projection, ⁶Gary Onks - Sold On Seniors, Inc